Visa wanted us to create an animated version of their ‘boring’ slideshow presentation to sell their Rio 2016 Olympic packages to clients. Knowing how animated slideshows aren’t necessarily any less dull, I proposed the idea of creating a mini documentary about the history of Visa and the Olympic Games.
The solution
The idea was to show prospective clients how the combined might of one of the biggest, most recognisable brands on the planet, and the most popular sporting event in history, is basically a no-brainer. Using a combination of official Olympic footage, interviews with top global staff, and a powerful soundtrack we hoped to create something a little more exciting than the animated slideshow they originally requested.
To ensure they understood where I wanted to take this I created this short demo of a possible intro.