Visa required an animation to educate the public on how safe buying online with your credit card actually is and dispel the myths of internet shopping.

Our initial idea was to create a series of short animations containing extreme (and often silly) situations showing how dangerous shopping in the real world can be. The idea was to then juxtapose a much safer and easier shopping experience from the safety of your home.

Initially the characters looked very different – much simpler and slightly quirky.